Everfall is a premium coffee creamer that offers a superior coffee experience that captures the feeling of fall all year long. Everfall comes in three cozy flavors: campfire, Harvest, and Orchard, and uses only ingredients farmed locally in the state of Florida.
Logo
The objective of the logo is to create an upscale look that feels warm and inviting. The Typeface for Everfall is very thin and delicate, while rounded around the edges. The typeface for the text above the logo is in a script to add a more human element to the product.
Packaging
Everfall is sold in small glass bottles and can be found with other milk and creamer products at the store, Glass was chosen over other packaging for its premium and more appealing look. It's also important for the consumer to know that we want them to actually see what the product they are buying looks like.
Carton Packaging
Everfall is also sold in larger cartons as an affordable alternative for frequent users. These are also great for cafes and coffee shops that require larger quantities. These will not be sold as commonly in grocery stores, more likely in wholesale stores.
Label Design
Each of the three flavors comes is color coded and decorated with a unique pattern. The pattern is meant to not only invoke the cozy feelings of fall, but the seasonal flavors of the creamer. These are the labels used on the bottles.
Orchard
Orchard invokes the feeling of going apple picking on a nice autumn afternoon. This flavor consists of a mix of apple, cinnamon, and Caramel.
Harvest
Harvest invokes the feeling of walking through a pumpkin patch on a cool October morning. This flavor consists of a mix of Pumpkin, Ginger, and Nutmeg.
Campfire
Campfire invokes the feeling of sitting around a campfire with your friends as you enjoy the great outdoors. This flavor consists of a mix of mocha, marshmallow, and graham cracker.
